MARKETING RESEARCH IN REGARD TO THE CONSUMPTION OF GRAPE WINES

  • Е. А. Bortsova Ural State University of Economics,
  • E. A. Pranovich Ural State University of Economics
Keywords: wine marketing research, grape wine, wine consumer survey, wine consumer.

Abstract

The article presents the results of the analysis of marketing research based on the responses of consumers of
grape wines. The results are presented for respondents who determine current and potential demand, as well as
differences in consumer behavior depending on the gender of the respondent to determine the interests of wine
consumers and the choice of wine by a potential restaurant visitor

Author Biographies

Е. А. Bortsova, Ural State University of Economics,

Candidate of Economic Sciences, Associate Professor,
Associate Professor of the Department of Nutrition Technology

E. A. Pranovich, Ural State University of Economics

student, Department of Nutrition Technologies

References

1. Vitrina vin – URL : https://vitrinavin.ru/ (data obrashhenija 08.12.2022);
2. Decanter – URL : https://decanter.ru/ (data obrashhenija 08.12.2022);
3. Google Forms – URL : https://www.google.com/intl/ru_ru/forms/about/ (data obrashhenija 25.11.2022);
4. KupimVamVino – URL : https://kupimvamvino.ru/ (data obrashhenija 07.12.2022);
5. Vivino.com – URL : https://www.vivino.com/ (data obrashhenija 08.12.2022).
Published
2023-02-12
How to Cite
BortsovaЕ. А., and E. A. Pranovich. 2023. “MARKETING RESEARCH IN REGARD TO THE CONSUMPTION OF GRAPE WINES”. EurasianUnionScientists, February, 11-14. https://hist-pol.euroasia-science.ru/index.php/Euroasia/article/view/749.
Issue
EURASIAN UNION OF SCIENTISTS. SERIES: HISTORICAL, POLITICAL AND SOCIOLOGICAL SCIENCES. VOLUME 1 №01 (99) (2023)
Section
Article

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